Design Thinking Process

Research

First of all it’s important to start with research and understand the user. In this stage interviews are conducted, competitive research is done, existing analytics are collected.

Define

Taking in advantage the insights collected from user research together with stakeholders’ goals. I start defining with UX tools like Affinity mapping, How Might We etc. with the team.

Ideate

After the problem is defined let’s get work on solution. In this stage I start sketching and wireframing. UX tools like Crazy 8s and User journey Maps would be in handy.

Prototype -Test

First prototype is made wether digital or on paper. First usability tests with the users are conducted to spot quickly on any arising issues. The prototype is tested and rectified on the loop until a positive and desired result is achieved to dive into UI or implementation.